> For the complete documentation index, see [llms.txt](https://docs.praiz.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.praiz.io/get-started/what-is-praiz.md).

# What is Praiz?

Praiz turns your sales and customer conversations into a structured database that you can query and connect to AI.

Praiz records your calls and meetings, then transcribes them. AI agents read every transcript and extract the same information from each one: objections, competitors mentioned, buying criteria, next steps. That information builds a conversational database. You query that database, you filter it, and you sync it with your CRM.

## Who is Praiz for?

| Team             | What they get out of it                                             |
| ---------------- | ------------------------------------------------------------------- |
| Sales reps       | Objections, competitors mentioned, and what works in the pitch      |
| Sales leadership | Coaching, performance analysis, what sets the best reps apart       |
| Customer Success | Consistent account follow-up, churn signals, upsell opportunities   |
| Marketing        | Customer verbatims, needs as customers express them, reasons to buy |
| Product          | Field feedback, recurring pain points, structured input             |
| Leadership       | Market trends and weak signals                                      |

## How does Praiz work?

1. **Capture**: a bot joins your video meetings (Zoom, Google Meet, Microsoft Teams). Praiz pulls your calls from your phone system (Aircall, Ringover, Minari). The mobile app records in-person meetings.
2. **Transcription**: Praiz transcribes the conversation a few seconds after the call ends.
3. **AI agents**: agents read the transcript. They generate, score and extract information.
4. **Conversational database**: every agent output feeds a database you can query and filter.
5. **Querying**: ask questions about one specific call (Ask Praiz), analyze all of your conversations (Insights), or query your whole database from Claude, ChatGPT or Gemini (MCP server).
6. **Automation**: Praiz fills in the CRM, sends results by email or on Slack, and sends scheduled reports.

## Where to start

* To record your first call and get your first structured data, follow the "Quickstart".
* For the platform vocabulary, see "Key concepts".